Websites Still Matter. Here’s Why.
Getting your message out to your potential clients has diversified a lot over the last few years. A decade ago, all you really needed was a good website to help your customers understand who you are and what you do. Today, of course, you may very well need to be posted content regularly on any number of social media platforms like Facebook, Twitter, Instagram, YouTube, or several other options. While your clients’ attention has been divided, your website can still be a valuable marketing resource for your business.
The good news is that website development has gotten a lot easier since the last time you updated your website, and that’s a good thing because the criteria for what makes a good website have also gotten more challenging. These days, your website needs to look right not only on a desktop computer screen, but also on a laptop, tablet, and even a smartphone. In fact, Google reports that more customers use their smartphones to access website’s than any other device, so if your site does not shine on the small screen, you may be missing opportunities.
If you are thinking about building your next website yourself, there are several good tools out there to chose from. Over the years we’ve had our sageplan.com website hosted on several different platforms, and it seems like every time we decide to update the site we end up using a different website building platform to do so. If all you need is a simple, single page website, chances are good you can find a free service that will serve you just fine. If you are planning something a little more sophisticated, here is our top 3 platforms you should take a look at:
- WIX (wix.com): WIX is very popular right now and with good reason. They make it very easy to build a website quickly, and they have lots of addons to ensure that you don’t outgrow the platform any time soon.
- Squarespace (squarespace.com): Squarespace has been around for a while, and they have tons of templates that you can start from when building your website. They do not offer a free version, but their costs are competitive and they are still one of the easier platforms to learn.
- WordPress (wordpress.com, wordpress.org): That’s right, there are two different versions of WordPress to consider, and its important to understand the different. WordPress.com is the easy to use, all in one solution that compares well to WIX and Squarespace. There’s a free version of the site, and it’s easy to get started. But the real workhorse is found at WordPress.org, which is the version most developers will choose to work with. This version is much more powerful, offers a ton of additional features, and is a site your are unlikely to outgrow anytime soon.
If you need a new website and don’t have the staff (or time) to do it on your own, give us a call. We can talk about your requirements and pull together a site for you quickly and easily.