Don Sesler, The Technology Whisperer: As the owner, I have the honor of leading a team of super-smart individuals who share my passion for helping entrepreneurs and business owners not fall victim to complex technology challenges that can kill productivity. We want to tame your technology so that it works for you and not the other way around. What technology problem is making your life more complicated than it should be? Reach out to me and tell me your story.

How to Build a Modern Website

Yes, Having a Modern Website Really Does Matter

Did you know that 75% of consumers judge your credibility based on your website? And 83% of customers visit a store online before they head there in-person? 

Since your online presence often forms the first impression of your business, a user-friendly, professional, modern website can significantly influence customer perceptions and decisions. 

Moreover, a well-kept website helps guide visitors through their decision-making process, making it more likely they’ll convert. Bottom line: ensuring your website is in good shape is essential for turning online interest into real-life customers.

So, let’s say that you either don’t have a site or you’ve decided you need to build a new one. Where do you start?

Website development has gotten a lot easier lately. That’s a good thing, because the criteria for what makes a good website have gotten more challenging. These days, your site needs to look right not only on a desktop computer screen, but also on a laptop, tablet, and even a smartphone. In fact, Google reports that more customers now use their smartphones to access websites than any other device, so your site needs to shine on screens of all sizes.

If you’re thinking about building your next website yourself, there are several good tools out there to choose from. Here are some of our favorites:

WIX

There’s a good reason WIX is very popular – they make it easy to build a website quickly, and they have lots of add-ons to ensure you don’t outgrow the platform any time soon.

Squarespace

Squarespace has been around for a while, and they have tons of templates that you can start from when building your website. They do not offer a free version, but their costs are competitive and they are still one of the easier platforms to learn.

WordPress

There are two different versions of WordPress.

WordPress.com is a simple, all-in-one solution that compares well to WIX and Squarespace. There’s a free version of the platform, and it’s easy to get started.

WordPress.org is the version most developers will choose to work with. This version is much more powerful, offers a ton of additional features, and will create a site you are unlikely to outgrow anytime soon.

If you need a modern website and don’t have the staff (or time) to do it on your own, book a free consultation with me. We can talk about your requirements and pull together a site that makes sense for your business.